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Facebook Ad Dimensions

Facebook Ad Dimensions [FULL GUIDE]

FACEBOOK AD DIMENSIONS

Facebook Ad Dimensions
Facebook Ad Dimensions

We got to be serious for a moment. If you are investing in social media ads, Facebook has to be part of it.  Do you know why? Almost everyone is there. It contains diverse people from around the globe. Which other places would you get such kind of market?

As per the statistic from the eMarketer forecast, advertisers, $21 billion of US is to be spent by marketers on the ads of Facebook in 2018. It is enough for a 19.6% account of the total market. And with a comparison of dominance between Facebook and other networks of social media, it has 83% of total shares spend on an ad in the US.

From that, we can agree that ads on Facebook are quite a big deal. And for that reason, we will provide you with the best guideline to guarantee the pristine image of your contents and this can be accomplished by the right dimension sizes of Facebook Ads. For all Template Ad Designs with the right Dimensions check out contentBASE.

Right Column Ads

A crafty ad photo at the right column, everyone has seen it. For business, this is a must have ad, it guarantees delivery. However, it’s only desktop appearance which is supported and also accompanied by CPC cost which is highest.

Specification for Image

  • Image texts equivalent to 20% or more encourages delivery failure.
  • The pixel size of the least width and height is 600.
  • Pixel dimensions of 1200 × 628, is highly recommended.
  • PNG and JPG formats are the best

Limits of Characters

  • Maximum text characters of 125
  • Description of link character limit of 30
  • Headline with a character maximum of 25.

Facebook Feeds

This is a platform where all types of advertisements are competing for space. It provides a prime real estate, where ads compete for user’s attention. It supports both video and image ads versions. In addition, it is versatile, supporting the ads in both desktop and mobile format.

Specification for image

  • The ideal aspect ratio of the image should range between 9:16 and 16:19. By a link, it crops to the ratio of 1.91:1.
  • The pixel dimensions for your ad should be 1200 ×
  • Ensure the lowest rank of text limit on your image. 20% or more has a likelihood of delivery failure.
  • The minimum pixel size for both the height and width of about 600
  • Best image formats that are recommended highly are PNG and JPG.

Limits of Characters

To avoid delivery failure at all cost, below recommendations of the characters should be upheld.

  • The image headline character limit of 25.
  • The description of the link character limit of 30.
  • Your texts should have characters to the limit of 125.

Video Ads

Over the years, advertisers have discovered a lucrative loophole of getting more audience attention. As per the statistics, the posts of video have a drastic increase of 94% throughout the year in the US only. This totals to about 8 billion video views by the audience on a daily basis. With the immense number of daily viewers, most of the businesses have transferred their attention to Video Ads.

To emerge on top, below are specifications for dimensions and limits your video will need.

Specifications for the Video

  • The duration in minutes should not exceed 240. A short and precise version is more productive.
  • The least pixel dimension for your video should be 600 × 315 if it’s a landscape and a square 600 × 600.
  • A 4GB maximum of video size file that you can upload as your AD.
  • Best video formats with the highest recommendations are MOV and MP4 versions.
  • The aspect ratio will determine the perfect fit to the user device; the ratio should range between the limits of 9:16 and 16:9.
  • Users will get intrigued by a video with the resolution that is highest. This will show into details what you are selling.

Limits of Characters

  • The video headline character limit of 25
  • The description of the link character limit of 30.

Stream Video Ads

They are unique and differ from the ordinary feed ads. There display time range falls between 5 and 15 seconds. As per the strategy of CPC, they are effective in advertising. About 90% of the ads hit the target, with a 70% completion rate of view. For the upcoming brands, this is the perfect ad to gain the user’s attention.

Specifications for the Video

  • A 20% or more video thumbnails text raises the likelihood of delivery failure.
  • The highest video resolution is expected.
  • A video duration limit of between 5 and 15 seconds.
  • Sound inclusion will be an added advantage.
  • A file of video with a 4GB limit.
  • The expected formats of video are MOV and MP4.
  • The ratio of aspect falls between the range of 9:16 and 16:9.

Carousel Ads

For the perfect showcase of your product brand, Carousel ads are what your business needs. It sponsors your brand through multiple videos and images. Moreover, it allows for display the various kinds of the same product. It can be based on color, model and additional important details. This persuades the purchase of the item by the consumer.

To make thing s even better for you, it is in multiple versions. They include;

  • Messenger inbox,
  • Facebook:-
  • Feed
  • Instant articles
  • Right column
  • Marketplace
  • Banner, interstitial and Native network

Even though it has diversity, they have a few contrasts between each other.

Specifications for Image

  • A card per a single Ad of Carousal: – A minimum of 2 and not exceeding 10
  • The pixel dimensions for your image should have a minimum of 1080 ×
  • Ensure the lowest rank of text limit on your image. 20% or more has a likelihood of delivery failure.
  • The image ratio of 1:1is recommended.
  • The minimum pixel size for both the height and width is 254 × (Messenger Inbox)
  • Best image formats which are recommended highly are PNG and JPG.

Specifications for the Video

  • Format of the video should be MOV and MP4.
  • A 4GB maximum of video size file that you can upload as your AD.
  • The best resolution with at least 1080 ×
  • The video duration should not exceed 4 hours.
  • A card per a single Ad of Carousal: – A minimum of 2 and not exceeding 10.
  • Ensure a 20% maximum or below for thumbnail video text. This will reduce the likelihood of a delivery failure.

Limits of Characters

  • Text character limit of 125.
  • Description of link character limit of 20.
  • Headline character limit of 40.

Instant Articles Ads

Do you have content to promote in social media? Then Instant article ad is what you need. It has amazing features such as faster loading of contents and permits content interaction via the App of Facebook. It also gives the advertisers the choice of placing their ads in articles.

Specifications of Image

  • The least pixels for height and width is 600
  • Resolution pixels being recommended is 1200 ×
  • The best ratio of aspect is in between the range of 16:9 and 9:16.
  • The image text of 20% or more raises the likelihood of a delivery failure.
  • PNG and JPG are the best-recommended formats.

Specifications of Video

  • The thumbnails video text of 20% and above may raise the chances of delivery failure.
  • The video resolution which is highest possible has to be uploaded.
  • MOV and MP4 are the expected types of video versions or format.
  • The duration of the video has to be less than four hours.
  • Video upload file should not exceed 4GB.
  • The ratio of aspect has to fall within the range of 9:16 to 16:9

Limit of the Characters

  • The description of the link characters within 30
  • The headline characters within 25

Network Native Interstitial and Banner Ads

If you want access to the users beyond the boundaries of Facebook, this is the right platform for you. But it serves you through Facebook. This format enables your products to emerge among the sites of publishers who are trustworthy. Last but not least, this format is also compatible with both video and image ads options.

Specifications of Video format

  • Upload of video with the highest resolution is expected. The format of the video should either be an MP4 or a MOV.
  • The minimum and maximum limit of video duration are 10 and 120 seconds respectively.
  • The file size of the video should within 4GB.
  • A 9:16 and 16:9 limit range of the aspect ratio should not be exceeded.
  • A 20% or more of thumbnails video texts raises the odds of a delivery failure.

Specifications of the Image format

  • The best commended least pixel resolution and image sizes are 1200 ×628 and 254 ×133 respectively.
  • An aspect ratio, in which by link, has a 1.19:1 crop and lies within the range of 9:16 and 16:9.
  • The best-supported formats of the image are PNG and JPG.
  • A limit of 20% image text must be attained to avoid delivery failure.

Limits of Characters

  • Text characters maximum limit of 125
  • Description of link characters maximum limit of 30, but its also optional.
  • The headline characters maximum limit of 25.

Marketplace Ads

This serves as a community hub within the network, where the purchase and sale of products take place. This is ideal for retailers, as they can use it to attract users who are looking for a particular product. It also allows for image and video formats.

Specifications of the Video

  • The video duration limit is 4 hours
  • 20% of video thumbnails text or more, ascends the chances of attaining a delivery failure
  • A 4GB file size of the video as the maximum upload.
  • The best or highest video resolution is not a choice.
  • The best format of the video should either be MOV or MP4.
  • An aspect ratio that falls within 9:16 and 16:9 is expected.

Specifications for Image

  • PNG and JPG are formats which are most commended.
  • The least pixel size of height and width amounting to 600
  • The best pixel resolution which is commended being 1200 ×
  • An aspect ratio, in which by link, has a 1.19:1 crop and lies within the range of 9:16 and 16:9.

Limit of Characters

  • The text characters should be less or equal to 125
  • The characters of describing the link falling within or equal to 30.
  • The headline characters should fall within 25

Sponsored Message Ads

Have you ever interacted by a user via the messenger of Facebook? If you didn’t manage to convert them, you can still reach out to them through Sponsored Message. However it has a limitation, if selected, other placements will turn off. Moreover, your target will be limited to those whose conversations exist.

The Specifications of Image Format

  • The best resolution pixel is expected with the commended minimum limit being 1200 ×
  • An aspect ratio which is best commended have a range of between 9:16 and 16:9, with a minimum pixel limit of 254 in width and 133 in height.
  • The commended formats of the image are of PNG and JPG.
  • Delivery failure can be avoided by 20% or fewer images texts.

Limits of Characters

  • 30 minimum limit characters of describing the link
  • 25 minimum characters of a headline
  • 125 minimum limit characters of Text

Collection Ads

This provides the best platform for higher visual features in browsing, and its all part of the placement ads. It is available as part of the Facebook Feeds. But it also allows showcasing of more than one product at the same time. It also provides the user with instant access to scrollable details about the product. This is when they click for the full-screen version. Thus they receive an engaging and captivating experience to know more about the brand.

Specification of the Image

  • The image format best commended is PNG and JPG.
  • The least commended pixels of image dimensions is 600.
  • 30MB is the maximum limit of the image upload.
  • The landscape ratio and square are commended to have 16:9 and 1:1 respectively.
  • Images text of 20% or more raises the likelihood of a delivery failure.

Guideline of the Video format

  • A maximum file size limit of a 4GB video can be uploaded.
  • The least pixel possible resolution of 1200 × 628
  • MOV and MP4 are the formats recommended for upload.
  • With a duration of 2 minutes comprehensive video, is recommended for upload, but the maximum limit is up to 4 hours.
  • Thumbnail video text of more or equal to 20% raises the likelihood of delivery failure.

The Limit of Characters

Text character maximum limit of 90

The headline characters maximum limit of 25.

 

 

 

 

 

 

 

Niels

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