“Do not judge a book by its cover” Yes, it may be right in the ordinary world, but not in the business world.
You could always find your way around customers in making them understand what your brand stands for. Through descriptions, a little bit of story and informing them on what you are offering. But in the social media business part of the world, visual impression dictates everything.
The first visual impression determines whether the users will have a look at your brand or swipe through it. It all begins with the images. These will include, your cover photo, logo, and layout of your website. The image thus greatly determines your reputation on online platforms.
Therefore, having not only the best quality but the right size of the cover photo enables you to express to the audience your personality. The best content or even brand without a good image will depict you unprofessional.
But there is good news for you. What you require to be an outstanding brand are a few tips which are simple and also experience in social life.
What is the Facebook right cover photo size?
Before getting to the specs and sizes, you should be aware of the two categories of the cover image available. There is the business page, which the brands and companies use for the marketing of their products. And the personal page profile, which every user has for personal applications.
The right dimensions of the Facebook cover photo should have a width of 820P and a height of 312P on the desktop version. However, for the mobile version, the users will be able to view it as 640P wide and 360P height. At contentBASE we believe that the right photo is the first key to the door of good image reputation on social media.
Get a small picture and your content may not be visible enough. Getting a bigger size and you may lose an important aspect of the content through being cropped out. A good image that can remain unaltered in either way is what you need.
Below are a few tips that will set you in the right direction.
- The PNG file which is the best should have a picture with a text or logo.
- Your picture size should not be below 400P ×
- The business page dimensions in Facebook are exact as that of an account which is personal.
- To have the best outcome possible, upload images with the format, sRGB JPG version of the file with a maximum limit of 100 kb. In addition, the 100kb file size tends to load faster than bigger size. It’s, therefore, better to maintain the best quality but small size.
- The desktop will be able to display well an image with ideal resolutions of 820 ×312 pixels.
- The mobile will be able to display fully an image with ideal resolutions of 640 × 360 pixels.
Due to the contrast between the Facebook desktop and mobile cover photo sizes, you cannot get a picture that will appear with the same dimensions on both. If you view both the images in two devices, you will notice there is a difference in how they are cropped.
Since ratios of the dimensions differ, in between the desktop and mobile, at 820 ×312 P and 640 × 360 P. the nonstandard ratio of 205:78 on the desktop version against a standard ratio of 16:9 on the mobile version. In this case, the mobile area of view has to be considered.
That means, if the image has to be left at the desktop dimensions of 820 × 312 P, the equivalent ratio of 16:9 on the mobile will be 555 × 312, which is different from the expected 640 × 360 P. the alternative dimensions would be 820 ×461 P and with the aspect ratio being 16:9. In this case, the image will be cropped by Facebook, to set the standard version of 820 × 312 P on desktop. Also, this would be able to accommodate the Facebook mobile dimensions of 640 × 360 P and a ratio of 16:9.
So, what is the Facebook right cover photo size? It is 820 ×461 Pixels with 16:9 ratio of aspect.
The aim for the 820 ×461 P is to give the best quality with visual acuity image. At the same time, be considerate of the cropping zone. Ensure the relevant aspects of the image are contained within the cropping zone of both the desktop and mobile. In this case, you will have your perfect cover photo.
Tips on the perfect cover photo
During the creation of the cover photo, the following best practices can be handy:
- You should avoid small text or other inclusion as part of the details in your visual. More so if they will be difficult for mobile users to view.
- An image with a focal point which is strong will automatically draw the attention of the viewers.
- You can balance visually the layout of the Facebook page by ensuring right-hand emphasis on your cover image.
NOTE: the largest Facebook users currently are mobile browsers. It’s therefore imperative that none of the key aspects of your content is cropped out when viewed on mobile.
Also with the updates made on current Facebook, you have an option of either a static picture or a video. A video which is simple is the best way of sharing more details concerning your business and how it functions. Also, standard size video similar to the desktop standard cover photo is what you will need.
Fortunate enough, there are applications you can use to resize your video to the right size. Also, a short duration video is what you need. Moreover, when your customers concentrate on your cover image longer, they may lack time for the entire page.
Videos as a cover image for Facebook
As mentioned earlier, there has been advancements and updates made on Facebook. Now you no longer need to rely on the static pictures as your cover photo. You also have a choice on slide share and video as your cover.
To use the video, some qualities are paramount to achieve. The clip gives you an opportunity to express more details about your brand more than pictures. But that doesn’t mean it’s all about recording and uploading processes only. There are some criteria’s that has to be upheld; through them, you will have the right standard quality clips for your audience.
- The clips duration play must fall between the range of 20 and 90 seconds. Am sure you don’t need audience swiping off your page even before getting the right content.
- When placing your texts and logos, avoid the edges, as they are prone to crop by the Facebook platform during image adjustment.
- The resolution of the video has to be 1080P, in order to upload it and apply it as your cover image.
- The least dimensional size expected to be 820 × 312 P. the Repositioner for Facebook can be of help if the ratio is a bit off.
How do you choose the right cover photo?
The strict regulations that Facebook has put in place regarding the size of the cover image, limit the amount of information you can express. While dynamic images or videos maybe your way out, selecting the right content to showcase becomes a challenge.
Regarding that, we’ve got you covered. Below are the finest tips that will guarantee you the best but also the right image for you. It will not only deliver Facebook cover photo abiding rules but also the guidelines of your brand.
Uphold the rules Facebook provides
This is an obvious regulation that you would expect everyone to abide, but to surprise, a great number of people ignore it. During selection, consider going through other profiles which are branded and doing well. This might give you a clue on what you will need. Ensure:
- The brand covers are your responsibility, you can only get little assistance but the rest is up to you.
- The cover of Facebook is public. You must select an appealing and engaging image that will capture more potential viewers and also your current funs.
- The covers are credible or original. This means they cannot be un-genuine and deceptive to the viewers.
Going contrary to the rules may award you with a heavy blow of losing your account. Am sure you will not need your efforts and brains to go down that easy. Especially if the cause is a cover photo that is deemed bad.
Maintain it simple and clear.
Once you have acquainted yourself with the regulation and rules. Begin your search for the right image. It should be simple, comprehensive and clear. While it may seem lucrative to load your content with keywords and details, the audience looks for an introduction which is clear and precise.
Attractive and mesmerizing photos may seem like the best way forward, but ensure you don’t drown the audience in visuals. Part of the best Facebook cover images uses the size guideline and negative space. This directs the audience to focus on a particular part of the image. In this case, features such as calls to action or button for following become tempting.
Ensure the relevance of your image to the brand.
Our brains tend to process the content of the images faster than texts. This makes the images a powerful tool to apply in your business. With the perfect and right images, you will engage and captivate the audience even before they read your content.
Putting that in mind, it’s imperative that your images portray what your brand stands for. In other words, it should be relevant to the brand or business. This will give your customer insight into what they will be expecting from your brand. And it will also ensure the company’s image is consistent online.
Display what’s the idea behind the brand.
Being more like a storefront, the cover photo showcases what you are selling. It must be appealing to entice the potential customer to learn more about your brand. While demonstrating what you are selling is right, ensure it is admirable. Assure the customers that’s it’s more than just a business. This is possible through:
- Provide office insight: This will be awarded if you have an office which is very attractive and organized. It will display the professional part of what your company is composed of.
- In context display your company’s products: Exhibit what the customers stand to gain from using your product. In this case, you can use a picture that displays one of your employees using the product.
- Advertise a team which is happy and smiling: Offer your audience with a good perception of the human resource behind your brand.
Drive to the right place the attention
There is the existence of a diverse school of thought in the world of social media. To be precise, those that concern social media. Some individuals feel a cohesive picture of combining the cover photo with their profile picture is the best idea. While some of the experts would have a preference in imagery spread out, to attract focus on the page right spaces.
But of course you can’t prove it’s wrong to apply both methods simultaneously; the aim is a good image. This can be successful if the profile and the main cover image applies the same color and design. This will create a general cohesive appearance which drives the focus to the right aspect on the page.
Most important, avoid aggressive and tacky looks. The thought of guiding the audience with an arrow or any other directional tool should be avoided. Moreover the CTAs and click buttons will end up with a contrary look in both the desktop and mobile devices. That means a miss guiding arrow is what you will end up with on the mobile site platform.
Selecting an image to draw the right customers
Am sure by now, you have mastered the Facebook golden rules which will guide you to the right size photo dimensions. What you have to do is select the right image which will appeal the right audience and will them to click on the follow button.
Getting the right dimensions or solution for the cover photo which is perfect can be a challenge, below are guidelines obtained from the
The current world as we know it has exposure to different kind of ideas and technology. Social networks and the internet has made people more informed. Pleasing such a crowd through visuals can be a tough nut to crack. This has made it even more challenging for brands in choosing the best image to impress the billions of users online.
Due to the bulk of uploads and junks in online platforms, users tend to swipe through as they search for what they need. For a business to gain the attention of such users, they need more than just an ordinary picture as a cover image. They need something captivating, and at the same time engaging. Through this, the user will notice and even have the interest to continue reading the rest of the page.
As much as it may seem difficult to get a photo with such quality, it is a simple procedure when you have the right guidelines. Through following the above guidelines and upholding the social media platform rules, you will have an outcome that will be appealing and engaging to your audience.
Lastly, after you have followed the guideline stepwise and have created the perfect picture or video as your cover, upload it. It would not hurt to check across various platforms just to be sure what you have created is perfect for you and the audience.