Instagram is one of the biggest Social Media networks at the moment, therefore you have to learn your way around it if you want to create a successful marketing campaign. Like with any other network, there are tips and tricks that you can use to get the maximum amount of views and interactions and to take your business to the next level. What is the best size for your advertisements, depending on the format of the post?
Instagram Newsfeed Ads
There are days when you scroll through your Instagram feed and you randomly see advertisements that catch your eye. Have you ever considered that there is a right size for these?
Landscape advertisements look better if they are 1200 x 628 pixels, and maintain a ratio of 1.9:1.
Square advertisements, on the other hand, should use 1080 x 1080 pixels and have a 1:1 ratio.
Vertical images are best with 600 x 750 pixels and a ratio of 4:5.
Instagram Carousel Ads
This type of ads is very useful when you want to display more than one image or video. You can display up to 10 slides and they tend to be more effective than single-image advertisements. This kind of advertisements uses square images and videos, therefore they have to be 1080 x 1080 pixels and have a 1:1 aspect ratio.
Instagram Story Ads
Instagram stories are incredibly popular and they are probably the most effective way of advertising on Instagram. The story goes fullscreen, therefore you have to use a high-quality image every single time. 1080 x 1920 pixels and 9:16 ration will do the trick. The same goes for the IGTV videos size, that also go fullscreen.
Will Instagram be the most popular Social Network any time soon? We can’t know. What we do know is that nowadays, almost any relevant brand needs to have an Instagram presence. It is just as important as other Social Media networks, and it has more popularity in some industries.
For example, Make-up is one of the most popular topics on Instagram. There are plenty of Influencers that are only active there, as they already have an active fanbase and they can easily promote their products on the platform. If your business is somehow associated with an industry that is more popular on Instagram than anywhere else, you may want to consider investing in a good Instagram page and someone to look after it.
The good news? Once you get Instagram advertisements right and you understand how the platform works, you have the chance to increase your popularity in a matter of weeks if not days, and you can easily turn an average business into a very successful one.
Making content for Instagram advertising can be very challenging. Think about the best call to action in your posts. Think of your audience and what would trigger them to click on the ad. Check out contentBASE for social media templates to see if there are any great Instagram ads templates that can help you grow your online business and do more sales.