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Social Media Images: One Size Does Not Fit All ?

So, you’ve decided you want to make your brand visible on social media? Good call. Without a doubt, you’ve already done your research about the different social media channels. You’ve selected the social media which are most relevant for you, based on the presence of your target audience, and you are good to go.

But then you discover something which we all had to find out the hard way: not only is each social media platform unique in its target audience and the touch-and-feel, but each social media platform also has different requirements for visuals. A cover photo used on Facebook doesn’t work on Twitter, a profile picture on Instagram won’t look as great on LinkedIn.

Not only does each platform have different image dimensions, but with the layout being different everywhere, you need to make sure a vital part of your image isn’t covered.

In this article, we will have a look at some of the most important social media channels and discuss how to make images work for you. If you want to resize all your images for different social media channels go check out contentBASE now!


This platform is known to everyone. It’s the one platform you cannot ignore. More than 1.5 billion users log in to Facebook every day, and the platform is still growing faster than any other social media channel out there.

  • Cover image: 820 x 312 (minimum 400 x 150)
  • Profile image: ≥180 x 180
  • Image for shared posts: 1200 x 630
  • Image to preview shared links: 1200 x 628
  • Event image: 1920 x 1080

Do note that images may look different on your own timeline than they might look for other users. So test pictures thoroughly, using several accounts. For instance, your profile picture (which has to be 180×180 or bigger) may show as a 170×170 on a desktop, and a 32×32 thumbnail when visible next to your Facebook posts.

Make sure to use high quality photographs, as anything less than perfect might kill your image and will discourage users to interact.


Twitter might be the social media channel where interaction is highest. Users can talk about you and mention you, thus inviting you to chip in. Users can also talk to you directly, either to sing your praise or to complain about issues they might be experiencing. Reputations have been destroyed on Twitter, but if you take care of a complaint in a serious way, you can turn people into a real ambassador to your brand.

Over time, Twitter has gone through some changes, also affecting the image dimensions you need to use. Currently, these are the numbers you need to know:

  • Header image: 1500 x 500 | maximum 5 MB
  • Profile image: 400 x 400 | maximum 2 MB
  • In-stream image: 440 x 220

Please note that sometimes, images will be resized to fit on devices. So make sure the images also work when you look at them at a shrunk size.


Instagram is about pictures, images and photographs. It goes without saying that your pictures must be of the best possible quality here. Use a blurred image and people will make fun of you. And with over 700 million users every day, being made fun of on this platform is not something you want.

As with the other platforms, Instagram may show images smaller than the dimensions required for uploads. Keep this in mind when uploading images with the following basic dimensions.

  • Profile image: 110 x 110
  • Image thumbnail: 161 x 161
  • Shared photos: 1080 x 1080
  • Shared videos: 1080 pixels wide
  • Instagram Stories: 1080 x 1920 (minimum 600 x 1067) | maximum 4 GB


Pinterest is increasingly popular. Surprisingly, most of the content you will find on Interest will be external links. So it makes sense to look at Pinterest when you’re trying to build referral traffic.  The following dimensions ensure that your visuals look attractive on Pinterest, increasing the likeliness of getting repinned.

  • Profile image: 165 x 165 | maximum 10 MB
  • Board cover image: 222 x 150 (minimum 55 x 55)
  • Pinned image preview: 236 pixels wide


Despite attempts to build a competing professional network site, LinkedIn is still the go-to social channel for professionals. Professionals use it to acquire assignments, to find a new job (or employee) and to network. LinkedIn is very effective when looking for suppliers or buyers in a B2B setting. Where there are professionals, you will find recruiters.

No matter which type of LinkedIn user you are, it is essential you present yourself in a professional manner. Looking for Linkedin content? Check out: now!

  • Banner image: 1584 x 396 | maximum 4 MB
  • Profile image: 400 x 400 (minimum 200 x 200) | maximum 10 MB
  • Company Cover image: 1536 x 768
  • Image for sharing: 350 pixels wide
  • Preview for a shared link: 180 x 110
  • Company logo image: 300 x 300 | maximum 4 MB
  • Company cover image: 1536 x 768 (minimum 1192 x 220) | maximum 4 MB
  • Company page banner image: 646 x 220 | maximum 2 MB
  • Square logo (appears in company searches): 60 x 60 | maximum 2 MB


Visual content is the backbone of YouTube. And if you think it is important to look good for the 700 million Instagram users, then the 1 billion daily YouTube viewers will ensure you will want to look your best. More than on any other channel, you need to make sure that every single visual you use matches your brand identity. Your video thumbnail will have to match the video, which will have to match who you are as a business.

If you are anything like us, you’ve used YouTube at your desktop at home, at your phone when waiting for a train, and yes…probably also at a laptop at work. YouTube forces you to use large images, as they can be shrunk to match any size screen.  That’s why you may get those black zones when watching on your phone, the 2560×1440 image is optimalized for a television screen, but shrunk to 2650×423 on a phone.

  • Channel cover images: 2560 x 1440 | maximum 4 MB
  • Channel icon: 800 x 800
  • Video thumbnail: 1280 x 720


Like Instagram and YouTube, SnapChat is known as a very visual network. Lucky for us, SnapChat is pretty straightforward. For SnapChat, our title is incorrect, as one size does indeed fit all.

  • Geofilters, ads, and lenses: 1080 x 1920


Good luck!


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